![]() However, the job report from November also showed that there weren’t as many jobs added as expected. Recently, unemployment numbers went down, which means that more people were working again. To do that, a better understanding of prediction is needed. Addressing those issues can be done, but it’s easier to avoid the issues in the first place. But poor marketing is all too often the cause of serious issues for businesses. When it’s done right, and when it’s mixed with proper predictions, it can be an excellent way for companies to succeed. The quality of the predictions the company makes, and whether their marketing lines up with those predictions, has the potential to make or break them, says Krishen Iyer.Īs the owner of MAIS Consulting, based in Carlsbad, CA, Iyer has first-hand knowledge of the value of marketing for companies that want to advance their goals and plans. Not having enough of a desired product, or not having enough people to provide a requested service, can damage the reputation of a company, and lead to customer frustration. Seeing Ahead is Harder Than It Used to BeĬompanies Need to Know What Their Customers WantĪnother big problem is that companies may underestimate what the market will bear, and what people want from the company’s offerings.Krishen Iyer Sees the Concerns of Prediction in a Pandemic.Prediction Adds Value Says Krishen Iyer. ![]() ![]() ![]() Companies Need to Know What Their Customers Want.
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